unplugPut away your toys and really connect with the people who matter.

Technology provides all sorts of ways to connect with clients, prospects, and referral sources—as well as with our families and friends. But no method of communicating is as impactful, truthful, or engaging as a real, live, face-to-face conversation.

The problem is that we are getting so comfortable hiding behind the technology curtain that many of us are forgetting how to have real conversations. Technology dependence has begun to shift our values and our beliefs away from what really makes us human. We believe technology is a panacea. We want to automate everything (almost).

Unplug for Real

This Friday, March 7, is the National Day of Unplugging. It’s a campaign that started in Israel, rooted in the age-old tradition of observing the Sabbath by avoiding work from sundown on Friday until sundown on Saturday.

But you don’t have to be Jewish to appreciate the importance of taking a break from our plugged-in, techno-centric world.

This year’s campaign has gone viral, crossing borders and cultures. Take the pledge to unplug—to turn off your computer and put away your smartphone. Join me and others around the world as we spend a single day being present with the people we care about, looking them in the eyes, and having real conversation.

Stop Typing, Start Talking

I say it all in the dedication for my new book—Pick Up the Damn Phone!: How People, Not Technology, Seal the Deal:

This book is dedicated to the next generation—my grandchildren. To Max, Melody, Ella, and Nate, I hope that you will always enjoy talking to people, that you will love conversation, and that you’ll know when to put away your toys and connect with the world around you. Always remember the wonderful times we’ve shared and how much I love you.

Nothing beats a personal conversation. So turn off your devices and actually talk to the people who are important in your life. Look into the eyes of the people you love. Let them know you care.

Enter to Win

In honor of the National Day of Unplugging, I’m giving away five free copies of Pick Up the Damn Phone! Enter the giveaway on Facebook before 5 p.m. on March 7.

Connect with No More Cold Calling

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If you choose to observe the National Day of Unplugging, come back and tell us how your day went.